VW Group plan puts Porsche in charge of a 'super-premium' division

© Drew Phillips

By Jonathon Ramsey, Autoblog

An Automobile report looks into what's happening on the organizational and technical sides of the Volkswagen Group, and what those changes could mean for the premium brands. The wide-angle view is that Porsche appears to have been anointed to "coordinate the future activities" at Audi, Bentley, Bugatti and Lamborghini. Audi would cede Lamborghini guardianship to Stuttgart, and Ducati—via a new concern called Ducati Enterprises—would become the shepherd for VW's other Italian investments. Executives target Jan. 1, 2019, to complete the reshuffle.

VW wants to save a boodle by tying up four of its five top-tier brands, and putting the one with the highest ROI in charge. Porsche, within its own house, wants to reduce expenditures by $2.3 billion per year over for four years, the savings already earmarked for improving internal processes like R&D and production. Having Porsche share those gains as well as lead development of platforms, components and future-tech strategies for the sister sports car brands could benefit everyone.

In the near-term, the brands have their own plans:

Bugatti CEO Stephan Winkelmann is said to want a Chiron Superleggera, a roofless and "completely reskinned" Chiron Aperta, and a track-only Chiron SS. The Superleggera could take the Chiron Sport's and Divo's Jenny Craig routines even further. The Aperta seems a natural successor to the Veyron Grand Sport, a natural evolution of the recently introduced Sky View roof, and a reskin might include numerous Divo cues. It's also said Bugatti's considering "an all-electric high-end model" in conjunction with Porsche, Rimac, and Dallara, but name one supercar or hypercar manufacturer that isn't considering a lightning-fast EV.

Lamborghini, deep into work on follow-ups for the Huracán and Aventador, might get a bit of a bump with the new plan. The carbon "monofuselage" for the next V12 flagship is said to be too far developed and too complex to scrap. It puts two electric motors on the front axle, batteries in the middle, and a naturally aspirated V12 with around 770 horsepower plus another e-motor with 402 horsepower in back.

The Huracán is said to get a version of the same carbon architecture at the moment, but the corporate reorganization might press pause on it. Automobile says options include continuing the Huracán/Audi R8 twinning, but that depends on Audi saying "Ja" to a third-gen R8 with Lamborghini bones. Beyond that, the Huracán could move to the Mimo II platform created by Porsche for the in-limbo-since-2011 mid-engined 960, or the entire premium group could get a new aluminum architecture for a "modular multi-brand sports car."

Bentley and Audi need the most help at the moment. The UK carmaker needs to flesh out its current financial issues and vision for the future, and the latter relies in large part on the former. Audi remains in upheaval—the Automobile piece calls the brand "seriously overstaffed and worryingly over budget."—and we can't know when that will end. The ex-CEO who made the brand VW's highest earner remains in jail, and we wouldn't be surprised by any new bombshell that drops when he gets his days, or weeks, in court.

A total reintegration, if it all comes off, means monumental work. Yet according to a Bloomberg corporate analyst, potential rewards from going all the way with the plan might make it impossible to resist. Bloomberg said that if VW created a premium group and floated it on the markets, the result "could be valued at more than 120 billion euros," when the stock market capitalization of the entire VW Group right now is 67 billion euros.

© Drew Phillips

COMMENTS





Name

Accessories,1,Auto Insurance,1,Auto Show,13,Autos,410,Autos News,5,Barn Finds,1,Buying,1,Car Shows,1,Car Tech,1,Certified Pre-Owned Vehicles,1,Chicago Auto Show,1,Classic Cars,11,Consumer Electronics Show,1,Customs & Classics,1,Detroit Auto Show,1,Driving,1,Enthusiasts,27,Frankfurt Motor Show,1,Fuel Economy,1,Gearheads,1,Geneva Motor Show,1,Hot Rod Power Tour,1,Imports,1,Just For Fun,2,Los Angeles Auto Show,1,Maintenance,1,Motorcycles,17,Motorsports,1,Muscle Cars,1,Muscle Cars & Hot Rods,1,New Bikes,1,New Car Deals,1,New York Auto Show,1,News,47,Ownership,10,Paris Motor Show,1,Pebble Beach Concours d'Elegance,1,Recalls,1,Research,9,Reviews,1,SEMA Show,1,Shanghai Auto Show,1,Sports and Exotics,1,Sports Cars,1,Supercars,1,Tech,1,Tokyo Motor Show,1,Trucks,1,
ltr
item
Autos - U.S. Daily News: VW Group plan puts Porsche in charge of a 'super-premium' division
VW Group plan puts Porsche in charge of a 'super-premium' division
https://2.bp.blogspot.com/-ABi93aVllIc/W5fe5AKBxiI/AAAAAAAAbMU/rvFfvPU6z2sLS1RumrCzbdbXfEbHx-EOQCLcBGAs/s1600/1.jpg
https://2.bp.blogspot.com/-ABi93aVllIc/W5fe5AKBxiI/AAAAAAAAbMU/rvFfvPU6z2sLS1RumrCzbdbXfEbHx-EOQCLcBGAs/s72-c/1.jpg
Autos - U.S. Daily News
https://autos.dailynews.us.com/2018/09/vw-group-plan-puts-porsche-in-charge-of.html
https://autos.dailynews.us.com/
https://autos.dailynews.us.com/
https://autos.dailynews.us.com/2018/09/vw-group-plan-puts-porsche-in-charge-of.html
true
7329154058020919259
UTF-8
Loaded All Posts Not found any posts VIEW ALL Read More Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy